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Platform Operations

Arc for Optimizely Platform Operations

The glue that unifies Optimizely headless and composable operations. Turn your stock Optimizely headless CMS into an enterprise-level powerhouse. 

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Trusted by titans of industry

The end-to-end platform operations solution for headless Optimizely

Arc for Optimizely brings everything together: the Front End host, your APIs (back-end hosting), DevOps, monitoring, and security. It’s 24x7 complete platform operations in one platform. Whether you are starting fresh with a greenfield build or migrating from traditional PaaS to Headless, Arc accelerates and simplifies your journey.

Evolve at your own pace and unlock the full potential of headless with a unified ecosystem. All your deployment, monitoring, scaling, and fine-tuning needs, taken care of while delivering on your enterprise security and compliance needs. Your teams can focus all their talents on innovation.  

Reliability

Speed

Complete Platform Operations backed by SLAs

Arc for Optimizely goes beyond hosting. It unifies the full architecture: the rendering host, APIs (back-end hosting), DevOps, monitoring, and security, backed by comprehensive SLAs across every layer of the digital experience. The result is consistent reliability, brand trust, and seamless end user, developer and content author experiences at scale
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In your environment

With Arc for Optimizely, every part of your headless architecture can run inside your own Azure tenant. This includes the Arc Edge (our front-end host), backend-for-frontend APIs, experience APIs, storage, and supporting services. By keeping operations within your environment, Arc ensures security, compliance, and alignment with internal standards while giving you full control over your digital experience platform.
Security

Security at every layer

Arc for Optimizely protects your platform with multi-layered defences including BOT mitigation, web application firewalls, DDoS protection, SIEM integration, and secure network integration. It is fully managed and continuously monitored, security that never sleeps, safeguarding your Optimizely environment, ensuring compliance, and keeping data safe. 
Happy

Active monitoring, real-time insights

Automated monitoring and real-time insights are combined with intelligence, automation, and a cross-skilled support team that understands Arc, Optimizely, and your stack. You get proactive actions, fast incident response, and real experts when you need them, ensuring your platform performs reliably.

Velocity

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Hit the ground running

Arc for Optimizely comes with a ready-to-go headless starter kit, pre-connected and deployed into your environment. You start delivering value from day one, shorten project timelines, and accelerate return on investment. And because the architecture is enterprise-ready and flexible, you can start small, evolve without rework, and stay prepared for new channels and integrations as your Optimizely solution grows.
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Zero Downtime Deployments

Arc for Optimizely provides enterprise-grade deployment pipelines that keep your frontend and API components in perfect sync. Releases are fully automated with zero downtime, enabling teams to move quickly without disruption. Options for Integrated security, functional, and UI testing (using tools like Storybook and Playwright) ensures quality at every step. Centralized deployment logs give complete visibility, and validated serialization maintains consistency across environments. The result is a streamlined release process that accelerates delivery while upholding the rigour and control enterprises demand.
Automate

Live content updates with Spark

Our unique regeneration module makes content updates instant across the globe. The moment your team hits publish to Optimizely Graph, those changes are instantly replicated in the front end. Your content goes live, no waiting and no stakeholder confusion. Keeping your site fast, current and reliable for every visitor without any performance impact.
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Streamlined API hosting

Arc for Optimizely provides a purpose-built API and function hosting layer that allows you to keep business logic separate from the frontend while running securely inside your own environment. Core systems connect behind your firewall with confidence, supported by centralized monitoring, automated deployments, and built-in scalability. We provide the pipelines, automation, and security so the hard work is already done, so your teams can move faster and focus on building new digital experiences.

Innovation

Optimization

Enterprise-Ready Flexible Architecture

Arc for Optimizely is designed to grow as your ambitions do. Start with a simple headless site, then expand into multi-channel, interactive, and transactional experiences without rework or re-platforming. Arc provides the full answer to headless reference architectures, from backend-for-frontend and experience APIs to integration APIs, storage, databases, queues, security, and observability, all within your own environment. As your digital experiences become more complex, Arc ensures the foundation is already in place so you can innovate faster and with confidence.
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Pre-Built SaaS Connectivity

Arc’s pre-built connectivity makes it easy to integrate with the latest Optimizely SaaS capabilities, without the usual overhead. Stay current with evolving features, reduce time spent on custom integrations, and accelerate delivery. Whether you're connecting to Personalization, Experimentation, or Commerce, Arc keeps your platform up to date and your team focused on innovation, not plumbing.
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UX Preview

Site Preview puts frontend developers in control by enabling fast, secure, non-production deployments for testing and review. It streamlines the feedback loop, shortens turnaround times, and helps teams ship with confidence. Multiple features can be built, tested, and reviewed in parallel, so innovation doesn’t wait for release cycles and great user experiences stay ahead of the curve.




Supports a phased migration strategy

Arc gives you the flexibility to shift from traditional CMS to fully headless, one site at a time, on your schedule. Run legacy and headless experiences side by side with full domain or path cutover support, no downtime, and bulk redirects to maintain SEO. Migrate without disruption, simplify the process, and keep innovation moving without missing a beat.

Frequently asked questions

Arc gives you complete platform operations for headless from day one. It’s a fully managed solution that runs inside your Azure. Whether you're going fully headless, running hybrid, or modernizing one site at a time, Arc gives you the control and flexibility you need.

It includes everything required to run a high-performing headless environment: a front-end host, automated deployments, integrated DevOps pipelines, API management, security, scaling, monitoring, and caching. All of it is optimized for enterprise performance and compliance.

From day one, Arc simplifies operations and accelerates delivery so your team can focus on building great digital experiences instead of managing infrastructure.

Arc seamlessly integrates with the Optimizely ecosystem, supporting and is purpose-built to support Optimizely headless through Graph, on PaaS CMS or SaaS CMS.

Platforms like Vercel and Netlify are excellent Front-end-as-a-Service” (FEaaS) providers for front-end applications and standard function execution. But a rendering host alone isn’t enough when you move into enterprise headless, where backend-for-frontend APIs, experience APIs, integration/data services, DevOps pipelines, security, observability and governance all come into play.

Arc is built for this next level. Delivered in your Azure tenant, it provides complete platform operations: rendering, APIs, integrations, DevOps, monitoring, security, and compliance. With Arc, you don’t just get a hosting layer, you get the full operating model and end-to-end support required to scale from simple sites to complex, multi-channel digital experiences.

Key advantages include:

  • End-to-End Management: 24/7 monitoring, automated scaling, proactive resolution, and continuous security updates.
  • Enterprise DevOps: Deployment pipelines and monitoring across both the front end and CMS back end, always in sync.
  • Compliance by Design: Operating entirely within your Azure tenant ensures data residency, governance, and regulatory alignment.

In short, Arc ensures you’re not relying on a rendering host alone, but on a complete, enterprise-ready foundation with full platform operations and support.

Already invested in an FEaaS solution or set on it (Vercel, Netlify) - Let’s talk about how Arc can still provide the rest.

Dataweavers is a trusted ISV partner, focused on DXP automation and platform operations. Products like Fusion for Optimizely and Arc for Optimizely are designed to run directly in your Azure environment. With a proven track record, including billions of annual page views and enterprise security compliance, Dataweavers is the only in-your-tenant platform operations provider dedicated to Optimizely.
Azure is Microsoft’s public cloud platform, offering services like PaaS, IaaS, and managed databases. It enables organizations to build, deploy, and manage applications globally with high scalability, security, and performance.
Arc boosts performance through multi-region deployments, auto-scaling, load balancing, CDN and caching optimization, and image optimization. High availability is ensured through active monitoring, tuning, and secure configurations.
Yes, Arc automates essential operations such as deployments, monitoring, scaling, and backups, minimizing the need for manual processes. This high level of automation reduces human error, speeds up deployment, and ensures consistent performance across environments, providing a reliable and efficient platform experience.    
Arc offers flexible support: with 24x7 P1 coverage and 99.9% uptime, up to full 24x7 coverage (P1–P4) and 99.99% uptime. Support spans the entire stack, backend infrastructure, Optimizely CMS, and frontend experiences.
Arc prioritizes security with a multi-layered protection model, including Web Application Firewalls (WAF), DDoS and bot protection, and strict access controls, all designed to ensure compliance with data protection standards and robust defence for your digital assets. Integration with the head application can also be configured within your firewall-controlled environment, preventing exposure of critical business APIs and line-of-business systems to external threats. This approach safeguards your platform from every angle, keeping your operations secure and compliant.
Hosting your frontend in Azure ensures compliance, control over data residency, and secure integration with enterprise systems. Arc layers in performance tuning, DevOps automation, and high availability for a complete, optimized experience.
Arc’s streamlined onboarding process for a greenfield implementation typically gets you fully operational within 10 to 15 days, including team enablement, starter kit accelerator, security and fully functional deployment processes ready to go.   
Arc is designed to meet or exceed industry standards, including GDPR, HIPAA, and APRA. It offers robust compliance features such as data encryption, detailed audit logs, role-based access controls, and continuous patching. It provides for full data sovereignty and important RBAC controls. This allows you to focus on innovation while Arc takes care of your compliance and security needs, ensuring your platform is always aligned with regulatory requirements.
Arc provides continuous improvement to keep your platform at peak performance. Our team actively monitors performance metrics and periodically applies updates with the latest Azure and platform enhancements, ensuring your environment remains optimized, secure, and future-ready.
No. Migrations to other platforms are typically handled by digital agencies. Dataweavers focuses on optimizing your current or future Optimizely CMS solution. Arc supports running Optimizely CMS PaaS and headless in parallel, making modernization smoother and more reliable.

On a self-hosted Optimizely CMS?

Speak to our team

Hear from our global customers

"Go-Live, did something happen? It went like a hot knife through butter."

Globus required a consolidated and optimized modern platform along with a clear roadmap outlining the multiple steps necessary to transition to XM Cloud. Partnering with Dataweavers ensured we had a pathway that suited our timeline and a stable, high-performing underlying platform to build on and meet our goals.

VP of Technology

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Upgrades

"Content Editors reduced time to make changes by 50%"

"Dataweavers provided a strategic opportunity to shift our platform to trusted experts, while allowing our digital and technology teams to focus on what they do best: developing new experiences for our members."

Senior Manager, Digital & Innovation Technology

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Performance
"Dataweavers brought the IT maturity to use a DevOps approach of teams working simultaneously, while Azure gave us the speed to release quickly."

Digital Marketing Manager

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Velocity

"Attacks are mitigated automatically, with zero downtime."

"Dataweavers removed the burden of infrastructure maintenance, letting us focus on what we do best."

Senior Software Development Manager

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Security
"Dataweavers brought a level of planning and consideration for all three parties that was a large part of why our new website deployment was ultimately successful."

Domain Architect

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Performance
"You’ve skillfully guided our team through the process, and we’ve really enjoyed working with you all. Your professionalism and responsiveness have really been appreciated by our crew. Thanks again team, it’s been a pleasure."

Web & Digital Manager

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Performance

"Sitecore is noticeably faster, very impressed."

"Our IT team had been struggling with some DevOps processes. They sat down with Dataweavers and were able to get some really simple ways to solve their problems – which we’ve been able to implement across the business."

General Manager of Brand & Marketing

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Performance
"The timing was serendipitous – we got more than we ever expected with Dataweavers."

Head of Channels & Innovation

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Velocity

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