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CMO's: 5 MarTech Must Haves to Drive Campaign Speed to Market

| 04.4.2022 | 

CMO's: 5 MarTech Must Haves to Drive Campaign Speed to Market

CMO’s are always looking for ways to speed up campaigns and get them to market faster.

However, before you can even worry about speed, you need the right technology in place. Here we'll discuss five MarTech must-haves that will help you drive campaign speed to market. Keep reading to learn more!

If you're looking to drive campaign speed to market, here are five MarTech must-haves:

Digital Teams Focus on Features, Not Infrastructure

Digital teams need to focus on features, not infrastructure, in order to drive campaign speed to market. By definition, a feature is something that provides a specific function or set of functions. An infrastructure, on the other hand, is the physical or virtual resources upon which a system is built. In other words, features are the "what" of a product or service, while infrastructure is the "how."

The distinction may seem like semantics, but it's an important one for marketing teams to understand. The reason is that too often, marketing organizations get bogged down in debates over infrastructure - what technology platform to use, how to integrate disparate systems, and so on. These are all important considerations, but they should take a backseat to the real focus of any marketing team: creating great customer experiences.

Customer experience is what drives loyalty and advocacy, not technology. It's the reason why people continue to use a product or service, recommend it to others, and come back for more. In other words, it's the ultimate goal of any marketing effort. And yet, all too often, marketing teams get so caught up in debates over infrastructure that they lose sight of this essential truth.

Product Features Working as Intended

Product features are the characteristics of a product that contribute to its functionality and usability. In order for a product to be successful, these features must work together seamlessly to provide a positive user experience. If even one of these features is not working as intended, it can negatively impact the entire product.

That's why it's so important for product teams to ensure that all features are working as intended before launching a new product or campaign. Otherwise, they risk wasting time and money on a campaign that will ultimately fail.

There are several ways to test whether or not product features are working as intended. One method is to create prototypes and test them with users. This allows product teams to get feedback on how well the features actually work in practice. Another method is to use analytics tools to track how users interact with the product. This can help identify any areas where features are not working as intended.

Once product teams have identified which features are not working as intended, they can then take steps to fix the problem. This might involve changing the design of the feature, modifying the code, or even removing the feature entirely. However, it's important to remember that not all features need to be perfect in order for a product to be successful. In many cases, it's more important to focus on ensuring that the most important features are working as intended.

Delivering Marketing Campaigns to Market as Fast as Possible

To stay ahead of the curve, it is essential that marketers deliver their campaigns as fast as possible. There are a number of reasons for this:

  • Firstly, the faster a campaign is delivered to market, the sooner it can start generating results.
  • Secondly, fast delivery allows marketers to take advantage of opportunity windows that may otherwise be missed.
  • Thirdly, speedy delivery minimizes the risk of campaign fatigue setting in – something that can occur when a campaign takes too long to come to fruition.

So how can marketers ensure that their campaigns are delivered to market as quickly as possible? Below we outline four key considerations:

1. Have a trusted platform that performs the way you need it to – every time

This includes full stack security baseline, zero downtime deployments & rollback where necessary, and inspectable & observable governance.

2. Ensure decision velocity

This includes proven CI/CD Pipelines, full stack releases and parallel teams releasing at the same time so there are no hold-ups.

3. Don’t settle for unreliable infrastructure

This means having a scalable and proven architecture, predictable cost and capacity, and that you’re always on the latest version with a full feature stack.

Integrate (Compose) New Tools into The Stack On-Demand

To drive campaign speed to market, it is essential to integrate new tools into the stack on-demand. By doing this, all of the necessary tools are available in one place and can be easily accessed by users. This makes it possible for users to quickly and easily add new tools to their campaigns, which can greatly improve the speed at which they are able to get their campaigns up and running.

Additionally, by integrating new tools into the stack on-demand, users will be able to take advantage of the latest features and functionality that these tools have to offer. This can help to ensure that users are able to get the most out of their campaigns and help improve success rates.

Trust In Data Privacy, Security, and Integrations

When it comes to data privacy, security, and integrations, trust is a must-have ingredient to drive campaign speed to market. In an era when consumers are inundated with marketing messages from all angles, it’s more important than ever for brands to be able to deliver relevant, targeted content at the right time – and that requires a high level of trust.

According to a recent study, 40% of consumers say they do not trust businesses to protect their personal data. This lack of trust is a major obstacle for marketers who are trying to reach and engage their target audiences.

Fortunately, there are steps that businesses can take to build trust with their customers and prospects. By investing in data privacy, security, and integrations, brands can demonstrate their commitment to protecting customer data and providing a seamless experience.

Dataweavers' platform and automated tools enable your team to focus on what they do best—building and deploying creative, innovative experiences—instead of wrangling hosting, ops, infrastructure, and code release and deploy processes.

Reinvest your team talent in generating more billable hours and capitalize on new opportunities that drive increased profitability in your business.

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