A leading utility provider in New Zealand had ambitious plans to expand beyond energy and enter the telecommunications space. Their strategy hinged on the ability to cross-sell new services to an existing customer base via a smarter, faster digital experience.
However, their platform told a different story.
Years of unstructured development had left them with a heavily customized Sitecore implementation, stuck on an unsupported version. Critical features like personalization and analytics weren’t usable. Page load times were poor, and the user experience was falling behind industry expectations.
To make matters more complex, the business was undergoing a transformation to split wholesale and retail operations, adding urgency to the need for a flexible, scalable platform.