For Isuzu UTE Australia (IUA), digital transformation wasn’t just about upgrading a website—it was about unlocking greater agility and enabling more personalized, customer-first experiences. As one of Australia’s most trusted automotive brands, IUA understood that their digital presence needed to reflect the reliability and innovation that define their vehicles.
Complex Systems Management:
IUA’s previous bespoke DXP limited the agility of their marketing team, requiring ticketed requests for nearly all updates. This created delays in campaign execution and left the team unable to make timely changes to meet market demands. As IUA moved to implement Sitecore with Liquid Interactive, a Sitecore digital agency, they identified the need for a more sustainable way to manage their digital experience platform long term—especially as ongoing deployments, monitoring, and updates would require specialized resourcing.
Operational Strain:
With a national presence and growing customer expectations for a modern, responsive online experience, IUA needed to ensure their website could support continuous updates and campaign activity without downtime. Their internal teams needed to be freed from infrastructure burdens in order to focus on delivering business value and engaging digital experiences.
Security Requirements:
Ensuring a secure, compliant digital environment from day one was a priority. The team required confidence that the platform met all security best practices, from penetration and load testing to DNS and third-party service transitions—all within a short timeframe before launch.
Sitecore Adoption Goals:
One of the key reasons IUA selected Sitecore was to unlock personalization, A/B testing, marketing automation, and data-driven insights. The challenge wasn’t just implementing Sitecore—it was about enabling the marketing team to actually use these tools with confidence, and ensuring they’d always be on the latest version with access to new features.